[HTX广场]HTX：回顾 2023 年，为光明的 2024 年做准备

加密货币市场以令人印象深刻的开局拉开了 2024 年的序幕。

比特币现货ETF获批带动币价屡创新高；

加密货币+人工智能成为加密货币涨幅最大的股票；

随着以太坊 Dencun 升级的临近，Layer 2 领域有望飙升……结合减半和降息，市场正在迎来新的篇章。

作为领先的加密货币交易所，HTX见证并参与了加密货币市场正在发生的变革。

2024年初，交易所成为HTX DAO建设者之一，致力于建立以人为本的交易所。

该举措旨在打破CEX的传统秩序，开创行业新时代。

回顾2023年，HTX也经历了类似的创新和突破，标志着重要的里程碑。

一、平台数据

1. 用户基础

HTX已累计注册用户超过4600万，仅2023年新增注册用户就达500万，双端访问量（App和网站）接近543亿。

2、交易量

HTX 的年度总交易量接近 1.3 万亿美元，其中现货交易贡献近 46.1%，约为 6000 亿美元。

据 The Block 报道，截至 2023 年底，HTX 月度现货交易量较年初增长约 324.4%，总体呈逐月增长趋势。

3. 充值/提现

HTX 的 P2P 业务呈现强劲增长，2023 年交易量接近 72 亿美元，订单量达到 643 万笔。截至 2023 年底，HTX 月度 P2P 交易量较年初激增 278%，表现出稳定的月度交易量。增长趋势。

二.

新房源

1. 新资产

* 图像中显示的数据反映的是截至 2023 年 12 月 25 日的信息，可能与撰写本文时的当前数据略有不同。

2023年，HTX新增123种加密货币，上线134个现货交易对，涵盖新公链、BRC20、Meme、Solana、AI等热门板块。

此举不仅引领了加密货币趋势，也迎合了不同用户的投资需求。

HTX在新公链方面上线了SUI、SEI、TIA等多个大市值项目，吸引了大量新用户涌入。

此外，做市商的参与也大幅提升了平台的交易量。

相关代币涨幅显着，SUI和SEI分别暴涨206倍和178倍，TIA上市交易后涨幅达6倍，得益于模块化概念。

在memecoin方面，HTX采取了快速高效的策略来提升用户的财富。

例如，通过率先上市PEPE和BONK，导致PEPE暴涨近2000倍，HTX获得了众多新交易者的认可。

As Bitcoin inscriptions emerged as a focal point in the second half of 2023, HTX promptly ventured into the BRC-20 sector, listing SATS ahead of Binance and OKX. Notably, ORDI, one of HTX’s first inscription listings, saw a 53-fold increase, contributing to a new high in user growth.

Other popular sectors also witnessed impressive growth: WLD in the AI sector led with a 54-fold rise; HTX’s exclusive debut token UNIBOT soared to $240 from $16, making a 15-fold gain.

2. PrimeVote

In 2023, HTX launched nine rounds of PrimeVote, attracting over 500 projects to sign up. Among the 100-some enrolled projects, users voted for nine to be listed on HTX. Furthermore, the platform issued rewards totaling more than 2.3 million USDT to participants.

The 10th round saw a record-breaking participation of over 10,000 users. Additionally, as the first CEX to pay attention to the BRC community, HTX spearheaded the inscription wave by listing ORDI through the 5th round of PrimeVote. Furthermore, projects like TOMI and CA demonstrated consistent performance, registering notable gains within a week after listing compared to the closing price on the first day.

3. PrimePool

In 2023, HTX conducted 11 rounds of PrimePool, distributing rewards exceeding 2.2 million USDT to users. Notably, the November session, allowing users to lock their TRX for rewards, attracted over 10,000 participants.

III. Derivatives

◆ Futures

1. Trading Volume

(1) In 2023, HTX’s futures trading volume reached $650 billion, with an increase of over 40% in Q4 compared to Q3. As of February 2024, HTX offers more than 140 pairs, experiencing a consistent monthly growth trend in both volume and asset size.

(2) In 2023, HTX, by tracking market trends and topics in real-time, introduced 75 new assets. Impressively, 68 of them, or over 90%, exhibited an increase of 200%.

2. Product Optimization

(1) Copy trading is a user-friendly strategy trading tool that allows users to effortlessly earn profits by automatically following professional traders. As of February 2024, HTX experienced a 500% surge in the number of high-quality lead traders compared to early 2023, and the number of followers also grew steadily each month throughout 2023.

(2) In 2023, HTX completed more than 20 upgrades to its futures services, including real-time settlement of funding rates and uninterrupted settlement of USDT-M futures.

◆ HTX Earn

In 2023, HTX Earn helped millions of users across over 200 countries earn interest income exceeding 10 million USDT. This section comprises three types of products: Simple Earn, Structured Products, and On-chain Earn. Additionally, it provides features such as Auto-Invest Your Balance and Regular Invest, catering to different market cycles and risk preferences.

Users seeking stable returns can choose products from Simple Earn, including Flexible, Flexi Max, and Fixed, to achieve substantial returns with ease and lower risks. Currently, these products support over 50 cryptocurrencies.

HTX Structured Products is an innovative financial instrument that includes assets linked to fixed income and derivatives to meet the higher return expectations of advanced users. This category encompasses two products: Dual Investment and Shark Fin. In sideways markets, Dual Investment enables users to earn attractive returns by buying low or selling high at the target price. In directional conditions, users can increase their yield by choosing the rise/fall of a token in Shark Fin.

It’s noteworthy that the innovative Shark Fin became a star product shortly after its launch in 2023. Each Shark Fin product’s quota was quickly snapped up, exceeding expectations, with the GMV of the seven-day product surpassing 100 million soon after its launch.

For those interested in on-chain ecosystems, On-chain Earn products offer viable options. These products include ETH 2.0, over 20 popular network nodes staking, and various on-chain staking options, meeting different needs of staking for interests. In 2024, HTX launched Liquid Restaking, providing users with the opportunity to share $50 million airdrop quota.

IV. Product Upgrades

1. App Enhancement to Improve User Experience

(1) Optimized registration and login scenarios:

Numerous optimizations have been made for registration and login, the most frequently used scenarios. These include the integration of passkeys, the addition of third-party account registration, and the implementation of verification code login, enabling quicker and easier registration and login. Consequently, login efficiency improved by 14% compared to the beginning of the year.

(2) Simplified homepage:

Previous versions of the homepage were criticized for their excessive buttons and modules and redundant information. To address these issues, HTX reduced the bottom navigation tabs from six to five, streamlined the modules, and displayed customized modules. These optimizations significantly enhanced user experience and satisfaction, leading to a 27% rise in distribution efficiency compared to the previous version.

2. Content Upgrades to Support KOL Growth

KOL exposure and recommendation strategies have been added across various content scenarios to bolster page traffic and foster community growth. Exclusive functionalities, such as external sharing and invitation, components for copy trading in live streams, and community copy trading cards, have been introduced to facilitate traffic growth and enhance user retention.

3. Product Upgrades to Satisfy Different Users

◆ Futures

(1) By launching uninterrupted settlement of futures, HTX eliminates the risk of interruptions to ensure 24/7 trading for futures.

(2) HTX upgraded its futures funding rate mechanism by using the original predicted funding rate as the settlement rate. This adjustment makes funding rates more sensitive to market changes and helps anchor perpetual futures prices to the spot market faster, comprehensively improving the mechanism for perpetual products. Additionally, this new mechanism aligns HTX’s funding rates more closely with other mainstream exchanges, significantly reducing disparities for arbitrage traders.

(3) In version 2.0 for copy trading, several important features, including isolated margin addition and reduction, limit orders, and trailing stop orders, were introduced to improve the experience for lead traders. To enhance convenience and flexibility for followers, HTX added features like customized copy trading pairs and risk limits.

◆ HTX Earn

(1) HTX launched Auto-Invest Your Balance to enhance product usability and convenience. This feature, allowing users to automatically earn from their spot balances, has served over 100,000 users.

(2) HTX pioneered Flexi Max, the industry’s first large-amount flexible products, catering to high-net-worth users and expanding the range of Earn products for large, long-term investments.

(3) For frequent traders, HTX introduced Regular Invest to enable automatic regular, fixed investments, facilitating more convenient asset growth.

(4) Upgrades to the Earn homepage include a native design, simplified product categories, and optimized product recommendation strategies, reducing homepage loading time to 150 milliseconds and enhancing user experience.

4. Website Event Upgrades to Optimize Platform-wide Functionality

To accommodate users who prefer website participation, the platform aligned event functionalities across its app and website, improving the overall product experience. Users can now access all HTX events through its website, including PrimeVote, PrimePool, trading contests, deposit contests, and Rewards Hub.

V. Security and Compliance

1. Risk Management

HTX’s security team always prioritizes user asset security. It persistently strengthens the security system, in terms of information security, business risk control, and on-chain security, to enhance operation security. The team handled 85 on-chain cases, involving 19 public chains, and conducted systematic analysis and established security strategies for two types of on-c