在接受 crypto.news 采访时，去中心化社交区块链 HAM 首席执行官 Sean Papanikolas 讨论了去中心化社交媒体面临的关键挑战和最新创新。
社交媒体已成为日常生活的重要组成部分，截至 2024 年 4 月，全球有超过 50.7 亿人使用 Facebook、Instagram 和 X 等平台。这意味着全球近 63% 的人口在线参与、分享内容并与远近的社区互动。
问题在于，这些平台是在少数人控制的集中式系统下运行的。
虽然这种方法达到了目的，但它也垄断了数据控制权，经常利用用户信息牟利，而用户本身却得不到公平的利益。该模型的设计侧重于数据货币化，通常会损害隐私并操纵用户体验以获取经济收益。
对此，像 Farcaster 这样的去中心化社交媒体平台已成为有前途的替代方案，解决了传统平台的许多核心问题。通过分散权力，这些平台增强了用户隐私，增强了对个人数据的控制，并降低了审查的敏感性。
然而，去中心化系统面临着界面复杂和功能竞争需求的问题。它们还面临着内容审核和确保跨网络无缝用户体验的问题。此外，寻找可持续的盈利策略和解决隐私和安全问题仍然是关键障碍。
帕帕尼科拉斯认为，尽管存在这些挑战，但分散式方法在改变社交媒体格局方面显示出巨大的前景。
首先，随着去中心化社交协议的不断发展，Ham 如何帮助增强互操作性并为用户提供跨不同网络的无缝体验？
对于 Farcaster 等去中心化平台而言，挑战在于如何在各种网络中打造无缝的用户体验。Ham 通过促进直接用户互动（例如在社交消息中以评论形式添加表情符号来发送货币）解决了这一问题。此次整合旨在确保 Farcaster 和 X 的用户能够轻松使用小费等功能，这些功能自动嵌入在这些平台上构建的所有现有和未来应用程序中。
随着这些平台的发展，内容审核成为一项挑战。您认为如何解决这个问题？您认为去中心化自治组织 (DAO) 可以在这里发挥作用吗？
At this point, I don’t believe DAOs will play a major role in content moderation. Instead, innovative builders will develop companies around auto-moderation. We are already seeing this happening with companies like Audomod and Airstack leading the charge into Farcaster moderation for channels. We will continue to see improved moderation tools that will use a combination of machine learning and static rule creation. Additionally, we will see more open-source ranking systems that begin to assign ranks to users based on their online and on-chain activity and social graph.
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User adoption and usability are critical for any platform’s success. What strategies do you think decentralized social media platforms need to adopt to improve usability and drive mainstream adoption?
What I’ve learned from creating Ham is that decentralized social media platforms need to be both easy to use and, of course, fun. Farcaster-enabled networks are a breath of fresh air compared to the divisiveness found on today’s social platforms like X. Real people are having genuine conversations, and Farcaster is currently much more positive than X. Farcaster also includes features that aren’t possible on X, such as frames and cast actions, which allow developers to build custom experiences around.
Traditional advertising models might not fit well with decentralized platforms. What alternative revenue streams do you see as viable for supporting content creators and maintaining these platforms?
Decentralized platforms can explore novel monetization strategies, such as transaction-based models where interactions within the platform, like social tipping or content rewards, involve microtransactions. These systems provide a direct way for communities to support creators, leveraging the inherent capabilities of blockchain technology to facilitate transparent and secure financial exchanges.
Privacy and security are major concerns for users. What are some of the cutting-edge measures that decentralized social media platforms are implementing to protect user data, and how do these measures enhance transparency and user control?
To address privacy and security, decentralized social platforms are implementing innovations such as smart wallets and multi-party computation, which allow users to recover their accounts without a single party needing full control of their credentials and help ease those security questions. There are also things like multi-sig wallets that, over time, will become the standard for day-to-day account authentication.
Finally, what challenges do regulations pose as governments all across the globe are looking to exert more control over the decentralized space?
我认为，去中心化社交媒体尚未受到监管传统科技平台（如 Facebook）的监管机构的关注。仅仅因为应用程序建立在去中心化的社交网络上，并不意味着它需要放弃任何类型的道德规范。应用程序如何显示存储在底层网络上的数据取决于应用程序。用户可以自由选择他们想要使用的客户端。
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