An 11-second short video! Sparking the craze of “exchanging points for coins” for the whole family
The price of Bitcoin has soared to a record high. Many people want to start buying coins to invest, but they are worried that it will be expensive or they will not buy it.
FamilyMart has cooperated with Taiwanese exchange BitoPro since 2020, allowing FamilyMart members to exchange their points into Bitcoin (BTC), Ethereum (ETH), Tether (USDT), USDC (USD) Coin), you can get your first cryptocurrency at "zero cost".
️Extended reading: FamilyMart points can also be exchanged for Bitcoin! Four new currencies are added, "Zero Publicity" can be used to redeem tens of millions of points, and you can watch it in three steps at once
There is an upper limit on the number of points that FamilyMart can exchange for each month, and they usually are not used up until near the end of the month. In March this year, all the points were exchanged in just nine hours, which was the fastest record in four years. FamilyMart urgently added points for this reason. In response to the opening of quotas, even the number of registrations for exchange tokens has increased by 10 times.
The starting point that triggered this "points-to-coin" craze was an 11-second Reels short video.
引爆這股「點數換幣」熱潮的起點，是一支11秒的Reels短影音。
The number of coin trust registrations surged 10 times! FamilyMart emergency quota increase
It has been the fourth year since FamilyMart launched the “Points to Currency Exchange” program. Using 3,500 FamilyMart points, you can exchange Bitcoin (BTC), Ethereum (ETH), Tether (USDT), USDC (USD) through exchange tokens. Coin) four major currencies.
比特幣在農曆先年期間，一路飆破六萬美元，揭開了新一輪牛市序幕，影片創作者「在地上滾的工程師 Nic」在開工後的2月16日，於Instagram上傳了一支11秒的Reels短片，教大家如何用全家點數兌換加密貨幣，截稿前已經已經累積123.8萬次觀看。
After the video was released, FamilyMart’s exchange quota for February was immediately redeemed, and the number of currency deposit registrations surged 10 times in a single day. Hundreds of people also used the currency deposit registration code in the video "Engineer Nic Rolling on the Ground", and the next day (2/17) FamilyMart also urgently opened an additional 35 million point quota for this purpose, and half of it was immediately replaced that day.
9 hours of light change! Fastest record in four years
In order to cope with the huge exchange demand, FamilyMart and BitTool also made urgent strategic adjustments. Originally, the monthly redemption volume of FamilyMart point exchange was 10.5 million points, and occasionally it would be increased on a rolling basis with marketing activities.
The industry said that starting from this year (2024), the quota will be increased to 35 million points per month, but it is often all exchanged at the beginning of the month. Starting in March, it will be changed to 35 million points per week, and the total amount in a month will rise to 140 million. point.
After it opened on March 1, 20 million points were exchanged within one hour, and all 35 million points were exchanged in 9 hours, setting a historical record for the fastest point exchange since the point exchange was launched four years ago.
The craze for "points-to-coin exchange" is getting stronger and stronger, exceeding the expectations of the industry. Some people even told the clerk when checking out: "I am waiting for the exchange to complete the KYC (know your customer) verification, and I will check out after it is completed." The only thing is not to miss any opportunity to earn points.
The "Points to Currency Exchange" was greatly revised in October last year. Even if you don't have a currency account, you only need to enter a set of emails in the FamilyMart App and complete LV1 (mobile phone verification). The cryptocurrency will be directly credited to your account without waiting at the store. Complete KYC.
However, from the public’s reaction, it can be observed that as long as there are sufficient incentives, people can be stimulated to have huge motivation to explore cryptocurrency.
Three big reasons! Detonating the craze of “exchanging points for coins”
The “point-to-coin exchange” service jointly developed by FamilyMart and Bito has exploded in popularity four years after its launch. There are three main reasons behind this.
Reason 1: FamilyMart points will expire in March
FamilyMart points are fixed to expire on March 31 every year. If they are not used up before expiration, they will automatically expire and return to zero. So recently, you can see a lot of strategies for using points on the Internet.
Many people want to try investing in cryptocurrency, but are unable to take the first step due to various factors. The "points to currency exchange" service that is available at "zero cost" has naturally become the first choice for many people to spend points.
Reason 2: Bitcoin price hits record high
The price of Bitcoin rose to $69,150 on March 5, 2024, breaking the all-time high of $68,990 set on November 10, 2021.
The door to a new round of bull market is slowly opening, attracting many retail investors to invest in the Bitcoin market, thus stimulating more exchanges than usual.
Reason three: community effect
The "points for currency" service has been launched for four years and has been revised many times, but not everyone is familiar with this service.
The 11-second video "Engineer Nic Rolling on the Ground" became a hit. It introduced the advantages of exchanging points for coins in a direct and easy-to-understand way. It successfully reached millions of people and further promoted people's motivation to exchange coins.
Bito said that in addition to strengthening cooperation with KOL (opinion leaders) this year, it also noticed that many people are still unfamiliar with basic cryptocurrency knowledge, and will invest more resources in market education.
It is not easy for cryptocurrency industry players to "break out of the circle". The combination of supermarket points and cryptocurrency is the best example of integrating on-chain finance with people's daily lives. With the support of three major factors, it has successfully attracted more people to join the chain. to the world.
Review editor: Gao Jingyuan
