加密空投的下一个阶段

gthosefindingswiththecommunity,soherewego.

LetssayaprojectcalledXYZislookingtoimproveitsairdropstrategyusingourframework.Theywanttoincreaseretention,engagement,andTVLandarewillingtosetaside10%oftheirtokensupplyforthispurpose.

First,theywouldconsiderthebehaviorstheywanttoencouragewithintheproductandusethatinformationtocreateaneffectiveReputationCriteria.Afteridentifyingtheidealusers,theywouldthenusethe“wavestrategy”toexecuteairdropsbasedonspecificactionscompletedbytheusers.Forinstance,theymayconductfourwave-basedairdrops:

1. Userswhohavecompleted30transactionswouldreceiveanairdrop

2. Userswhohaveinvitedfournewuserswouldreceiveanairdrop

3. UserswhohavecreatedthreeuniqueNFTswouldreceiveanairdrop

4. UserswhohaveattendedanofficialXYZeventwouldreceiveanairdrop

XYZwouldthenuseconversionandretentionmetricstocontinuetweakingtheircriteriaandpercentagesformoreeffectivewavesmovingforward.Theywouldalsomaketheirdesignandtokenomicsmemorableandengagingforusers,wouldattainregularreferralrewards,andwouldhaveareasontokeepuserscomingback.

Conclusion

Itsclearthatwhileairdropshavebeenthoughtofasameansforprojectstogaintraction,theyhaventbeentoolstosustainongoinggrowth.Thankfully,projectshavebeguntorecognizethisandarestartingtoexperimentwithnewmethodsforcreatingeffectiveandengagingairdropsusingdataandstrategy.Wereconfidentthatnewairdropmethodslikethesewillcreateasustainableandsuccessfulfutureformarketingandbuildingthrivingweb3communities.