According to Odaily, a recent survey conducted by the Digital Assets Council of Financial Professionals and Franklin Templeton Digital Assets highlights a significant increase in the number of clients holding cryptocurrencies, with financial advisors more frequently recommending these digital assets. The 2024 Q3 Advisor Pulse survey indicates that advisors are advocating for greater allocation of funds to cryptocurrencies, reflecting their growing confidence in the asset class for portfolio diversification.
The survey reveals that 19% of financial advisors report that more than half of their clients are invested in digital assets, marking a 4% increase from earlier this year. Additionally, 36% of advisors note that between 10% and 49% of their clients own cryptocurrencies. The proportion of advisors with no clients holding cryptocurrencies has dropped to below 3%, a significant decrease compared to the second quarter of 2024.
Furthermore, 70% of financial advisors recommend that at least 10% of their clients invest in cryptocurrencies. Over one-third of professionals, specifically 36%, suggest cryptocurrencies to at least 50% of their clients. Among those who include cryptocurrencies in their recommendations, advisors typically suggest a 2% investment, with approximately 26% supporting this allocation. Additionally, 22% of advisors advocate for a 5% allocation.
The survey encompasses 619 financial professionals, with 61% primarily serving clients with assets ranging from $500,000 to $3.5 million. Meanwhile, 11% focus on clients with assets exceeding $3.5 million. This data underscores a notable shift in the financial advisory landscape, as more advisors embrace cryptocurrencies as a viable investment option for their clients.
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