特朗普的商业帝国：从金色运动鞋到圣经的品牌之路

美国前总统唐纳德·特朗普将其个人品牌打造成了一系列产品，从特朗普金色运动鞋到特朗普牛排，甚至还有特朗普代言的圣经。

现在，加密货币让共和党总统候选人能够通过个人品牌赚钱，同时表明他对区块链行业的承诺。

在上一任总统任期内，特朗普宣称他“不喜欢比特币和其他加密货币”。

然而，在竞选 2024 年美国总统大选时，特朗普将自己重新定位为支持加密货币的候选人，瞄准日益增长的美国加密货币选民群体。

现在，特朗普似乎准备利用这一转变，推广与其竞选活动相关的数字资产。

特朗普的 DeFi 平台

特朗普最新的加密相关项目是一个去中心化金融 (DeFi) 平台。唐纳德·特朗普的儿子、特朗普集团执行副总裁埃里克·特朗普一直参与推广 World Liberty Financial (WLFI)，最初名为 The Defiant Ones。特朗普的儿子于 8 月 29 日宣布推出 WLFI，但没有透露更多细节。

来源：

Eric Trump

尽管宣布了这一消息，但 WLFI 仍是一家模糊的加密货币企业，尚未取得任何实质性进展。特朗普最近发布了一段视频来宣传该项目：

.@worldlibertyfi pic.twitter.com/mwhVIzPJyq

— 唐纳德·J·特朗普 (@realDonaldTrump) 2024 年 8 月 29 日

WLFI 尚未公布未来发展路线图。目前，WLFI 有一个 X 帐户，可将用户重定向到 Telegram 频道，该频道已迅速积累了 230,000 名订阅者。但是，尚未发布有关该频道的任何实质性公告或进度报告。

最近：美国证券交易委员会 (SEC) 为什么要追踪数字艺术和猴子图片？

尽管 WLFI 的官方 X 账户警告人们提防诈骗者，并澄清由于该项目尚未上线，因此不会进行空投，但骗局已经引起了人们的关注。

Telegram 上的一则欺诈广告声称提供一种从所谓的空投中领取代币的方法。超过 70,000 名用户加入了该欺诈频道。

假 WLFI 空投截图。来源：Telegram

特朗普在 Truth Social 上的原始声明中声称，DeFi 平台试图解决影响“普通美国人”的紧迫问题，他们“受到大银行和金融精英的压榨”，并敦促“是时候共同立场了”。

特朗普表示，DeFi 平台将利用尖端技术提供高收益的加密投资。埃里克·特朗普表示，WLFI 旨在消除传统银行机构强加的腐败、昂贵和低效的中介机构。

The announcement marked a significant move by the Trump family into the financial technology sector, aligning with broader trends in decentralized finance and economic empowerment, according to them.

Trump’s money-making NFT collections

On Aug. 27, Trump launched his fourth collection of non-fungible tokens (NFTs) titled “America First.”

President Trump announces his NEW Digital Trading Cards- America First. Buy just 15 cards and get a piece of his “KNOCKOUT” Debate Suit. Buy just 75 cards or more and have a Gala Dinner with the President! Don't Miss Out! https://t.co/vrpHbxyrFG pic.twitter.com/TUYFLLD76f

— CollectTrumpCards (@CollectTrump) August 27, 2024

As of Sept. 2, the America First NFT collection has already earned Trump over $2.5 million. The total collection supply is 360,000 units marketed at $99 per mint, which could earn $35 million if it sells out.

Trump said that people who buy 15 or more NFTs would receive a physical card featuring a piece of the suit he wore during the CNN presidential debate with Joe Biden.

It’s not Trump’s first rodeo with NFT collections. His first collection launched in December 2022, featuring 45,000 NFTs depicting him as a superhero-like person. He sold each NFT for $99, earning approximately $4.45 million in initial sales.

In 2023, he replicated this success with a follow-up collection under similar conditions, raising $4.5 million, and later expanded the collection with his MugShot Edition NFTs.

However, it’s estimated that the total revenue could have been much higher, as NFTs earn 10% royalties from all secondary market sales.

Former First Lady Melania Trump also put out several NFT collections, but they didn’t achieve the success of her husband’s NFTs. Her latest tryout is Melania’s memoir book. Its collector editions cost $150 and come with a digital collectible.

While the Trumps may be profiting from these crypto ventures, the real gain might come from the former president’s sudden transformation into a pro-crypto candidate in the 2024 elections.

Poll confirms Trump’s crypto advocacy is paying off

According to a poll released by Fairleigh Dickinson University on Aug. 30, 801 US voters who claimed to own digital assets indicated they were more likely to vote for Trump over the Democratic Party nominee, Vice-President Kamala Harris, in November’s US presidential election.

The nationwide poll between Aug. 17 and Aug. 20 revealed that Trump holds a 12-point lead over Harris among registered voters who own crypto. Conversely, Harris leads by 12 points among those who do not have digital assets.

Recent: Behind bars: 6 crypto execs who did time and one who got away…

Fairleigh Dickinson professor Dan Cassino concluded that Trump’s approach to the crypto community “seems to have paid off.”

Source: Fairleigh Dickinson University

根据《2024 年金融科技区块链全球市场报告》，美国成年人的加密货币拥有率已上升至 40%，但卡西诺强调，社会仍然没有意识到“加密货币拥有率到底有多普遍”。

卡西诺声称，特朗普可能会从通常支持民主党的美国少数群体那里获得选票。然而，他指出，“从历史上看，共和党一直难以与年轻人和有色人种建立联系”，并认为“对加密货币的支持可能会成为一个分裂问题，可能会吸引原本倾向于民主党的选民。”

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